Pro-Active Marketing Plan By MARK Z.
This is the most comprehensive marketing plan in the industry. It is proven to work in any type of market. The key to success in my marketing plan is the daily contacts I make to prospective buyers, sellers who will soon be buyers, and to top agents in town who have buyers for your home.
Traditional methods of waiting for buyers to come to us ("Passive" Marketing like open houses or little 1"x1" print advertising ads) are NOT nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. "Active" marketing makes the difference and 6 days a week you can count on me to promote your home to buyers!
List your home in your local MLS, and if appropriate I have the capability to list it in a total of four MLS boards. Most agents only have access to one MLS.
Contact 75-100 prospective buyers directly everyday starting at 8:00 a.m., ask them when they plan on moving, and tell them about your home.
Put an Eye-Grabbing "For Sale" sign on your property so buyers actually notice your property is actively for sale.
Activate the latest technology in tracking and capturing buyers, an 800# Buyer Lead Capture System that tracks and captures every buyers contact information that shows any interest in your property and then pages us with their information within 20 seconds of their inquiry. In fact to show you how powerful this too really is feel free to call 1-800-693-3915 and enter EXT #911. It is a free 24 HR recording. Just call what do you have to lose?
Reverse prospect in the MLS daily for buyers that have submitted their search criteria similar to your home and notify them of your home features.
Price your home competitively...to open the market vs. narrowing the market to the biggest pool of buyers.
Call the top 50 agents in your marketplace to pitch your home to them. I know who the top 50 agents are in your market place
Call all agents who have recently shown homes similar to yours and see if their buyers are still available.
Okay this is where it gets good...Call all buyers who have recently viewed homes similar to yours or who have called on homes similar to yours in the area. How would I know who these buyers are, you are asking? Well remember #4 above, the 800# Buyer Call Capture System. This cutting edge technology tracks every buyer call, from every home we have ever had in the area. So when I list your home for sale, I can go back to see the list of buyers who have called on similar homes and pitch your home to them. When I list your home for sale, unlike most Realtors who start over searching for buyers, my team already has names and phone numbers of hundreds of buyers who we know are looking for a home just like yours. I know where the buyers are for your home because we track them and consistently call them to tell them about the latest and greatest listings we take on!
Put a lockbox on the property for convenient access to view your home
Submit listing and photo for print advertising
Target mailings to prospective buyers for your home
Put home on internet covering over 100 websites, including the #1 site in the area www.markzproperties.com. This is where I spend most of my advertising budget.
Post interior photos of your home so your home can be viewed 24 hours/day. You will have an open house all day, every day.
Promote home at Coldwell Banker Schwietzer's(#1 office in the state of Michigan) office meeting, with usually 70 Realtors present.(Tuesdays)
Prepare a photo flyer to fax to the top 50 agents in town. I know who they are.
Have my Buyer Specialist preview the home.
Contact every qualified buyer, including my past clients, my center of influence and any other buyers in our database to show them your home.
My Client Care Manager, Amanda Cross, will contact agents immediately following their showing of your home and relay their feedback on a weekly basis.
I will update you weekly with buyer feedback, updates in market conditions and details of what we are doing to market your home.
E-Mail or mail you "CMA" on market activity - new listings and sales, changes in the market place and other suggestions for getting top dollar.
Continue the above points weekly until an offer is written and accepted
Pre-qualify any prospective buyers. We will not submit an offer unless we have verified the buyer has been pre-approved through a lender. This point is more important than ever in this type of market.
Negotiate on your behalf
Handle all negotiations, buyer mortgage follow ups, inspections, appraisals, title work, and disclosures
Deliver Your Check At Closing
I know this active marketing plan is a lot to absorb. In fact most real estate agents tell me it is exhausting just reading the list of items I accomplish for each listing. I'm sure you're wondering why doesn't every agent participate in all of these Technology Rich Pro-Active marketing techniques? Don't you work? Does everybody at your place of employment take their job as serious as you do? Exactly, in every profession there is the some people who excel in their position and some are just satisfied with mediocre.
Most agents can't believe that I post my marketing plan for the world to see. Ladies and Gentlemen, it is NO SECRET what it takes to sell a home. Here is the activities that I use to sell over 100 homes in 2008, print out the list and give it to any Realtor. If they do everything on my list consistently each day and your home is priced right the home will sell. THE FACT OF THE MATTER IS ONLY 1 % OF THE AGENTS OUT THERE DO WHAT I DO. That explains why only 1% of the agents in the entire country get the results that I get. Does that make sense? In fact you could do it yourself and not even hire a real estate professional. Do you have the time and energy? That is the question. Most people hire me, because they just don't have the time to do what I do each day.
The truth of the matter is, what I do to sell homes is no secret. I honestly wish every agent would do, what I do to sell homes. It would benefit the entire industry. Anybody can do what I do, it really comes down to whether you have the time and discipline to do it on a daily basis.
Once we have an accepted offer, Amanda Cross is your point of contact. She will coordinate everything with the escrow officer to get you to the closing table. If you have any questions, do not hesitate to contact me.