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Being a people person is an admirable quality of successful real estate professionals. This trait helps an agent connect with current and prospective clients and build his network. The more folks who know your service, the more chances that success will be on your side because people will hire or refer you to others, especially if you are good at what you do.

Knowing how to engage with your sphere of influence, past clients, and potential clients is vital in your line of work. You can use different forms of real estate marketing, such as email, phone calls, and social media.

One of the best social media platforms realtors should use for their marketing is Instagram because it is centered on visuals, which is perfect for home buying and selling. This article helps you learn how to use Instagram for real estate marketing. 

Reasons Why Using Instagram Benefits Real Estate Agents

Choose the perfect social media platform for your real estate networking and marketing. Here is a list of reasons to convince you to use Instagram to engage with current and prospective clients. 

Many People Use Instagram

Instagram users are on this social media platform to see and hear the latest news about their friends and the celebrities they idolized. According to studies, an individual with an IG account spends an average of one hour daily on this social media platform. 

You can reach more target audience if you advertise on Instagram, whether it be a paid advertisement or influencer content. 

Instagram Content is More on Images

Instagram is an excellent platform for real estate marketing because it is focused more on images. A user will get enticed by the picture first, then the caption. You can post multiple photos of a house for sale in a single post and write a caption about its features, providing your followers with more details about the property. 

Content creators and users on Instagram thrive on visuals. Therefore, the way you advertise a real estate property on the platform requires you to think visually. If you are not good at taking pictures of a house, you can hire a professional photographer to attract the right audience. 

Many Instagram Users are Potential Homebuyers

Gen Zs and millennials make up a significant number of Instagram users. Now, do not assume that these young people are not potential homebuyers because a study will tell you otherwise. Almost 90 percent of millennials think of buying a home based on research by the National Association of Homebuilders. 

The study also suggested that this demographic prefers buying an existing home to building a custom house. So, if you have a house for sale, it is smart to use Instagram to reach out to more prospective buyers. 

Choose a Personal or Business Account

If you want to use Instagram for real estate marketing and networking, you need to choose between a personal or business account. Consider your goals when choosing one of the two options. Using a personal account can benefit real estate agents because it is more favored by algorithms. 

However, if you plan to place paid ads, a business account is preferable. You can also access more advanced analytics using a business account. 

Create Your Personal Brand

Determine your strengths and what makes you stand out from other real estate professionals. Then, produce content that focuses on your strengths so your target audience will know about them. For example, you can use drone shots of the properties you post on Instagram to differentiate yourself from others. 

Moreover, do not be ashamed to show your personality. Tell your Instagram followers about your passion, hobbies, and interests. People love to hear or know about someone with whom they can relate. You never know your next client will be someone who loves to play golf like you. 

Share Your Professional Experience

You need to share with your audience your professional experience, either as a real estate agent or in another line of work. Create a story about your personal experience and post it on your Instagram. It can be a specific job working with listings, assisting with paperwork, or real estate investments. Tell about your achievements or recognitions from your profession.

Feature on your Instagram someone you have helped in buying, selling, or investing in real estate property. You can also feature your mentor/s who have motivated you to do your job well. 

Final Thoughts

Instagram can be an excellent help to build your real estate network and keep in touch with your past, current, or potential clients. It is a social media platform to create your personal branding, share your professional experience, and show your passion and interests. Instagram is an excellent way to look for buyers and sellers you can assist with using your real estate expertise.