Home Seller Guide
A proven, repeatable system to get your home sold for top dollar, in less time & without the hassles!
"Since the sale of a home is one of the most important financial transactions you participate in, you need a partner you can trust."
The Realtor® who represents you can greatly influence the outcome from the sale of your home. Our Home Seller Guide will equip you to make the right choice in a Realtor® and educate you about how we can help get the most out of the sale of your home.
We don't believe in just satisfying customers, we work hard to create life-long clients who become raving fans. What is the difference? A customer simply purchases a good or service from another person or entity. A client on the other hand, is part of a trusted relationship that receives benefits far beyond a simple business transaction.
Many agents strive for customer satisfaction, but for us, satisfaction isn't enough. We constantly improve our systems and processes so that we can go well beyond the standard level of service provided by most Realtors®. We're obsessed with serving our clients in a way that leaves them feeling thrilled by our team, not merely satisfied by it.
Our objectives on your behalf are quite simple
Our unmatched expertise, client-focused service, and proven marketing allow us to achieve these objectives time and time again.
Our mission is clear... to sell your home for the most amount of money, in the least amount of time, and... with the fewest hassles.
What Are Your Goals When Selling Your Home?
My home will sell!
I will get the most money for my home.
My home will sell in a reasonable time frame.
The home selling process is hassle-free and smooth.
I will receive timely and consistent communication from my agent.
There are many factors involved in selling a home, but it really boils down to four basic things:
Aggressive marketing
Sound pricing strategy
Knowing the options available to you
Partnering with an agent who is fully invested in your best interests
Our Systems and Tools to Sell Your Home for Top Dollar
We cannot change your location, but what we can do is...
- Advise about how your home can show the best condition possible.
- Expertly help you price your home correctly.
- Provide you with the most proven marketing strategies in the business.
The "Maximum Value — No Hassle" Home Marketing System
Why Don't Homeowners Go Back to the Same Real Estate Agent?
According to the recent National Association of Realtors® Profile of Homebuyers and Sellers, 72% of all homeowners don't go back to the same Realtor®! Why?
- Lack of communication
- Too many promises, nothing delivered
- Little or no marketing of my home
- Priced my home unrealistically
- Hard to get in contact with
- No advice on how to stage my home
- Less experienced than what they appeared
- Most buyers they brought weren't qualified
- Lack of professionalism
- Failed to keep up to date on the market
- Didn't show my home
- Too busy for me
- Didn't listen to what I wanted
- Poor negotiating skills
- Sold my home for too low a price
- Left out important details
- Lack of representation
- Too pushy
- My home never sold
- Didn't do anything I couldn't have
Critical Questions You Must Ask Your Realtor®
It's important to know the track record of the agent who's going to take care of one of your largest investments.
Our Team Approach Works for You
Listing agreement signed
Listing coordinator manages file
Aggressive marketing system implemented
Buyer contacts office
Full-time agent takes call
Buyer questions answered & showing set
Expert advisor helps negotiate contract
Negotiation specialist handles concerns
Closing coordinator manages file
Deal completed & transfers seamlessly
The benefits of our team concept
Listing Agents
- Professional, licensed, full-time Brokers handling the listing of your home
- Experienced Brokers handle all negotiations
- Upload photos, create virtual tours, highlight sheets and MLS input
- 24-hour recorded message
- Manage marketing programs
Closing Coordinators
- Professional, full-time closing coordinators handling your sale through transfer of title
- Daily contact with Lenders, Title Companies, Inspectors, Agents
- Schedule and follow-up with appraisals
- Hand over the keys to the new buyer!
Lead Management System
- Full-time lead coordinator
- Never miss out on possible buyers
- Get qualified buyers into your home and making offers!
- Ensures buyers are pre-approved for loan
Easy Exit Listing Guarantee
What's your biggest fear when you list your home with a real estate agent? It's simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent.
Well, worry no more. Z Real Estate takes the risk and the fear out of listing your home with a real estate agent. How? Through The One Day Listing Guarantee.
When you list your home through Z Real Estate's One Day Listing Guarantee:
- You can cancel your listing anytime.
- You can relax, knowing you won't be locked into a lengthy or binding contract.
- Enjoy the caliber of service confident enough to make this offer to you.
- No hassles. It's easy.
If at any time you no longer want us to market your property, you may cancel the listing and pay nothing!
Our Proven System, 151 Steps to the Closing Table
Our 151 Steps to the Closing Table has enabled us to sell 1000s of homes fast and for more money over the years.
- 1In-depth marketability consultation.
- 2Advise you on 'staging' your property for prospective buyers.
- 3Professionally measure and create a detailed floor plan for added exposure.
- 4Have professional photographs taken of your home to highlight marketable aspects.
- 5Install highly visible yard signs for maximum exposure.
- 6We collaborate with Showing Time for immediate notifications and feedback from agents.
- 7Utilize 'IVR' technology — a direct link to any mobile phone with property information.
- 8Create a virtual tour of your home placed on multiple websites and the MLS.
- 9Advertise your property on 100s of websites such as Zillow, Trulia, Realtor.com, and more.
- 10Expose your home to millions of people throughout Relocation Network.
- 11Keep you updated with an activity report of the market conditions in your neighborhood.
Pricing Your Home for Maximum Value
What about all the money we've put into the home?
In reality, it's rarely possible to recover all the value from an improvement. The final question determines how many buyers would attach the same value to an improvement that you as the owner would.
- When were the improvements made?
- At that time were you planning to sell or stay?
- If you had known then that you were going to sell today, would you still have made improvements?
- If the improvements were removed, what percent of today's buyers would put them back?
Principle of Substitution
Value is determined not by what a seller puts IN a home, but by what a buyer gets OUT of the home.
$400,000
Well cost: $20,000
$400,000
Well cost: $40,000
How does the property in your neighborhood affect the price of your home?
When a property is oversized for the neighborhood, it often experiences the adverse effects of regression — the value is reduced through the influence of less expensive homes. In contrast, progression demonstrates that value can be increased by more expensive surrounding homes.
How can the correct price attract buyers?
Think of price like a magnet. When the price is too high, it doesn't attract buyers. As the price moves closer to market value, it attracts buyers in that range and produces a sale.
A price closer to market value attracts more buyers.
What external factors affect the value of a home?
Many influencing factors are completely out of a homeowner's control. The economy, interest rates and financial markets can negatively affect values.
External Influences
- Interest rates
- New listings
- Area competition
- Local economy
- Builder offerings
- Neighbor's price
Internal Influences
- Location
- Size
- Amenities
- Condition
How do buyers react to homes that are overpriced?
You don't want to become a "Pinball Listing". In a pinball game the ball bounces off bumpers (overpriced homes) to scoring positions (properly priced homes). Buyers "bounce" off an overpriced listing into properly priced homes instead.
By overpricing, sellers end up with a home that doesn't sell, while buyers continue on with their lives. Price properly and you'll get the buyers to change their behavior.
Don't be a pinball listing.
Buyers bounce off overpriced homes, making other homes appear more attractive.
The benefits of pricing your house to sell
Don't overprice your home during the period of highest activity, only to lower the price after the buyers are gone. Price it right during the initial phase of exposure to capture the best buyers.
Up to 60% of sales are generated by cooperating agents. Overpricing will deter them from showing to their prospects. When a home is priced right, buyers get excited and make higher offers.
Advantages of Proper Pricing
A Guaranteed Marketing Approach
Our team approach employs proven systems and resources to aggressively market and sell your home.
We work in an environment that demands quality service and guaranteed results. Each person on the team has a specific responsibility to you in the process of selling your property.
Expert Advisors
Ensure your home sells for highest price
Expert Negotiators
Win-win situation for all parties
Advanced Marketing
Maximize saleability
Social & Multi-Media
Effective in reaching consumers
Professional Copy
Compelling copy in all advertisements
Nobody Does the Internet Like We Do
Thousands of websites working for you round the clock
Your listing will be posted on literally 1000s of websites when it goes live, so we not only saturate the local market, but we get inquiries about listings from around the globe.
Move-In Ready Pre-Certified Inspections
Pre-Certified Inspections eliminate deal-breaking surprises.
- Choose a Certified Inspector® to inspect your home before the buyer's inspector arrives.
- Schedule your inspection at your own convenience.
- Assist your inspector during the inspection.
- Correct any misstatements in the inspection report before it's distributed.
- Helps realistically price the home if problems exist.
- Helps substantiate a higher asking price if problems don't exist.
- Reveals problems ahead of time for better preparation.
- Alerts seller to immediate safety issues before tours.
- Provides a third-party, unbiased opinion to potential buyers.
- Clean inspection report can be used as a marketing tool.
- Move-In Certified™ yard signs attract potential buyers.
- The ultimate gesture of forthrightness on the part of the seller.
- Relieves buyer's unfounded suspicions before they walk away.
- The deal is less likely to fall apart last minute.
- May encourage buyer to waive inspection contingency.
Radio & Television and Billboard Marketing
The more exposure we have, the more potential buyers to purchase your home. Z Real Estate has been featured on multiple radio and television programs.
93% of the US population listens to the radio. Radio talk programs, morning shows, and listener call-in shows provide an enormous audience base. Our local billboards are seen by THOUSANDS of drivers every day!
Effective Direct Mail & Yard Marketing
With our recognizable signs, our 24-hour VoicePad Infoline, and our aggressive direct mail campaigns, potential buyers can see plenty of ways to get instant information about your home.
Z Real Estate has one of the most recognizable brands in the local market.
Professional Photography
Other than the price, the most important thing to selling your home is photography!
We have professional photographs taken of your home to highlight the various marketable aspects and complete floor plan for added exposure in ads, highlight sheets and the internet.
Preparing Your Home for Peak Showing Condition
Ensure that your property shows at its very best! Your house is being "interviewed" by the potential buyer.
Curb Appeal
- Keep grass mowed.
- De-weed flower beds and trim shrubs.
- Front door (painted not chipped).
- Remove cobwebs on front porch.
Entering Home
- Keep entryway clear.
- Have a rug for buyers to wipe their feet on.
- Fill the house with subtle, pleasing scents.
Family / Living Room
- Keep coffee and end tables cleared.
- Remove excess furniture.
- Organize clutter.
- Keep furniture dusted and mirrors cleaned.
Kitchen
- Keep counter tops clear of clutter.
- Keep all dishes washed and put away.
- Clean appliances.
- Store food items out of sight.
- Keep sink clean.
Bedrooms
- Make beds and smooth bedspreads.
- Put away clothes and shoes.
- Store personal items.
- Clean out closets and organize.
Bathrooms
- Keep towels hung up.
- Keep sink and counters cleared.
- Keep toilet bowl clean and lid down.
- Remove water stains and lime buildup.
Exterior
- Porches and patios uncluttered and swept.
- Gates and fences cleaned and repaired.
- Clean gutters and downspouts.
- Keep pool sparkling.
Final Touches
- Clean carpets.
- Keep trash cans emptied.
- Keep pet areas clean.
- Open blinds to let light in.
- Turn lights on for showings.
Effective Buyer Prospect Incubation
The average response time to an internet lead is 16 hours & 32% of all leads never get any response at all!
Our websites convert interested buyers into hot leads at a rate that quadruples the industry average. We generate over 600 internet buyer leads and over 400 sign calls every month.
We employ full-time staff and buyer specialists to immediately respond to incoming calls. Our lead response time is typically under five minutes within hours of 8am–9pm, seven days a week.
Seller Benefits
Our lead conversion system will bring you more interested and qualified buyers.
Buyer Benefits
Potential buyers have complete access to see any home while getting the answers they want quickly.
Active Buyer Lead Generation
Our innovative Buyers-In-Waiting program gives buyers priority access to hot new listings that match their home buying criteria.
Our Best Fit Leads and Opportunity Wall allow us to find buyers registered in our database that may be a potential fit for your home.
Best Fit Leads
Buyer Dashboard
Opportunity Wall
Getting Homes Sold
How important is the number of homes your Realtor® sells per year?
Success in real estate equals getting homes sold. The track record of your Realtor® is the only measure for future performance.
Average Agent
6–8
homes/year
Z Real Estate
500+
homes/year
Getting You More Money
When you hire us to market your home and negotiate your contract, we will net you MORE MONEY for your home. Our proven, repeatable marketing system gets your home sold for the most amount of money, in the least amount of time and with the least amount of hassles.
Z Real Estate
98.4%
of listing price
Average Agent
92%
of listing price
Buyer Advantage Program
Did you know 90% of home buyers are not interested in the home the agent wants to show them? We match buyers with homes that match their criteria automatically.
Seller Benefits
- Creates buyer loyalty and greatly expands the pool of potential buyers.
- Your home is in front of multiple qualified buyers.
- The mailings to our Buyer Advantage Program represent a powerful way of marketing your home.
- We actively work with buyers on a daily basis to sell your home.
Buyer Benefits
- Buyers receive regular updates about homes matching their criteria.
- After previewing details, buyers select which homes to view.
- The service is absolutely FREE and doesn't obligate buyers.
- We offer a Buyer Satisfaction Guarantee.
See Z Real Estate at Its Finest!
Our Track Record of Success is Undeniable
Our single focus at Z Real Estate provides world-class real estate services to home sellers. It's what we thrive on and live for. We do everything in our power to make sure you have a great experience.
We hope you are seriously considering Z Real Estate as your best option. Ask any agent you are considering to let you see testimonials from their happy clients.
See You at the Closing Table
844-SOLD-BY-Z (844-765-3299)
markz@soldbymarkz.com
markzproperties.com
40020 W 12 Mile Rd, Novi, MI 48377